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Why AI Education Should Cost Less Than a Cup of Coffee

Our pricing philosophy: ₹29 for 24 hours of unlimited AI study tools. How we keep costs low while delivering premium quality.

Coachingle TeamMarch 12, 20264 min read

Competitive exam coaching in India costs ₹50,000 to ₹3 lakh per year. Half the aspirants can't afford it. That's not a market failure — it's a design failure we're trying to fix.

Our pricing

  • Free tier: 10 AI study packs per day, forever. No signup.
  • Day Pass: ₹10 for 24 hours of unlimited generations.
  • Monthly: ₹149 unlimited.
  • Exam Pack: ₹499 for 6 months.

For comparison, a single paper notebook costs ₹40.

How we keep costs low

Two levers:

  1. AI unit economics. Generating a cheatsheet costs us ~₹0.80 in LLM fees. The average student generates 4 per day. That's ₹3.20/day/active user at infinite scale — well below the ₹10 day-pass price.
  2. Institute cross-subsidy. Coaching institutes pay ₹75/student/month for our Institute Pro plan, which funds the solo-student free tier. B2B funds B2C.

What we won't do

  • Gate essential features behind paywalls (cheatsheets, quizzes, flashcards always free).
  • Show ads. The free tier is genuinely free, not "free-with-tracking."
  • Sell student data. Institutional and individual data is isolated; we never train models on private uploads.

The pricing page: coachingle.com/pricing.