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Why AI Education Should Cost Less Than a Cup of Coffee
Our pricing philosophy: ₹29 for 24 hours of unlimited AI study tools. How we keep costs low while delivering premium quality.
Coachingle TeamMarch 12, 20264 min read
Competitive exam coaching in India costs ₹50,000 to ₹3 lakh per year. Half the aspirants can't afford it. That's not a market failure — it's a design failure we're trying to fix.
Our pricing
- Free tier: 10 AI study packs per day, forever. No signup.
- Day Pass: ₹10 for 24 hours of unlimited generations.
- Monthly: ₹149 unlimited.
- Exam Pack: ₹499 for 6 months.
For comparison, a single paper notebook costs ₹40.
How we keep costs low
Two levers:
- AI unit economics. Generating a cheatsheet costs us ~₹0.80 in LLM fees. The average student generates 4 per day. That's ₹3.20/day/active user at infinite scale — well below the ₹10 day-pass price.
- Institute cross-subsidy. Coaching institutes pay ₹75/student/month for our Institute Pro plan, which funds the solo-student free tier. B2B funds B2C.
What we won't do
- Gate essential features behind paywalls (cheatsheets, quizzes, flashcards always free).
- Show ads. The free tier is genuinely free, not "free-with-tracking."
- Sell student data. Institutional and individual data is isolated; we never train models on private uploads.
The pricing page: coachingle.com/pricing.